Sunday, April 20, 2008

Maximum Zooomr Velocity Reached?

It's all downhill from here...

Traffic and stats show that almost half of Zooomr's current audience is within North America (43-48% depending if you include CA), while less than 3% comes from Japan, the new saviour.



This is all well and good, afterall Zooomr is good for all of our "Friends" across the globe. The big problem is the slowdown that most of the 43-48% of the users are now experiencing. The move to Japan may allow Zooomr to serve Japan well, but there are constant issues with Zooomr to the US and CA. Faster DB servers and faster hardware are not going to solve these issues. It has more to do with the location and it's flooded connection to the outside world, including North America.

Try running your favorite online or even private Traceroute program to see what the results are. These are the *best* results we could come up with, using all of the major online test services.



With those numbers, pages take somewhere in the vacinity of 10 seconds to load, and this is with the "small" versions of the photos being show. Useable...yes...acceptable...no.

Apparently, the user base doesn't think so either. The chart below should show Zooomr's daily visitor trend in a stable (rocky is accepable) or incline trend.


While this chart should be showing Zooomr's forward growth and momentum, if not at least to be stable.


For a year now, we have heard it dozens of times, and in many of it's different flavors. But at this point in the game, I think it's safe to say that Japan will NOT save Zooomr, not unless by "Zooomr" you actually mean "Zooomr Japan". Zooomr is more at risk now of losing their core market as they have ever been, and that could potentially mean almost half of the users worlwide. Granted, they could finally give up on the photography market and focus more heavily on the phonecam/realtime-chat/icon-driven mobile market, something that might save them. But at this point, it's pretty clear that Zooomr is now a bit of an empty shell of it's former self.

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